Not A Cinderella Story.

The Women's Fund of Greater Birmingham

The Women's Fund of Greater Birmingham brings together women's resources and women's needs, and targets funding through grants to community organizations that support critical programs for women and girls.

When they came to PHP, they were in the process of completing and sending out a Needs Assessment Study — an overview of the social and economic status of women and girls in our area. Our mission was twofold: one, create a direct mail piece that would let people know the Needs Assessment Study would be coming and also to create awareness of the surprising statistics they'd found, in hopes of generating support.

But we also knew that statistics weren't just numbers on paper. These were real women and real girls. So in addition to the direct mail pieces, we created a public service announcement to run on television, focusing on the statistics and encouraging people to call and become involved.

Results: Within weeks of the first mailing, The Women's Fund had raised thousands of dollars. Because of this success, PHP Communications has continued to design print for the annual fund. The television spot also successfully raised awareness of The Women's Fund.

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