Communications is a strong supporter of preservation. And
one of our clients, Southpace Properties, Inc., is equally
dedicated. Southpace is the leading source for commercial
real estate services in the five-county, greater Birmingham
marketplace. It is also one of the leading proponents of preservation
and redevelopment. Since 1984, they have renovated more than
40 properties from downtown Birmingham to Lakeshore Boulevard.
came to PHP initially to do corporate image work, from brochures
to advertising. But their building preservation efforts were
so prevalent both downtown and in outlying areas, it was obviously
an important side of the company's story. Along with other
collateral materials, we designed a brochure that focused
on their restoration projects, doing research on the history
of the buildings and creating a sense of nostalgia through
photographs and stories. Our goal was not only to promote
what Southpace had done, but to help promote the city's history
and generate support for future restoration projects.
also created a corporate video showcasing one of the company's
prize properties — The Clark Building — showing
the complete project from start to finish.
The Restoration brochure has elevated Southpace's image with
the prospects whom they market to, and continues to be instrumental
in developing new projects for the company.
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