Restoring Our Soul

Southpace Properties, Inc.

PHP Communications is a strong supporter of preservation. And one of our clients, Southpace Properties, Inc., is equally dedicated. Southpace is the leading source for commercial real estate services in the five-county, greater Birmingham marketplace. It is also one of the leading proponents of preservation and redevelopment. Since 1984, they have renovated more than 40 properties from downtown Birmingham to Lakeshore Boulevard.

Southpace came to PHP initially to do corporate image work, from brochures to advertising. But their building preservation efforts were so prevalent both downtown and in outlying areas, it was obviously an important side of the company's story. Along with other collateral materials, we designed a brochure that focused on their restoration projects, doing research on the history of the buildings and creating a sense of nostalgia through photographs and stories. Our goal was not only to promote what Southpace had done, but to help promote the city's history and generate support for future restoration projects.

We also created a corporate video showcasing one of the company's prize properties — The Clark Building — showing the complete project from start to finish.

Results: The Restoration brochure has elevated Southpace's image with the prospects whom they market to, and continues to be instrumental in developing new projects for the company.

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