Off Ze Beaten Path

Mercedes-Benz U.S. International

PHP worked with MBUSI to develop their philanthropic program for the state of Alabama. From the research and study we conducted PHP recommended they develop an event the public could attend featuring the unique automotive elements Mercedes-Benz is involved with, including the M-Class. The promotion was named the Drive for Excellence and included a black-tie reception featuring Ray Charles, a driving event at Talladega SuperSpeedway with music by The Wilkerson's and Kansas, and a celebration at the manufacturing facility in Tuscaloosa with opportunities to drive the M-Class.

Results: MBUSI achieved their goal of increasing their awareness and showing their support of the community. The two charities MBUSI selected to benefit from the event were awarded $65,000 each.

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