Profits Heat Up.

Jack's

In 1996, Jack’s Family Restaurants, a successful fast-food chain in Alabama, approached PHP to change its course. Same-store sales were flat, competition was fierce, and their customer base was aging. Our challenge was to re-brand and re-shape their image to attract new customers, specifically families with young children, and young adults.

Jack’s has always been dedicated to offering superior products and service and to “putting the customer first.” With that commitment in mind and by making an investment in a consistent television schedule, PHP has created television campaigns that were and are drastically different from their regional and national competitors’ marketing approaches. From animation mixed with live action, to special effects that have never been seen on a local level, Perry Harper & Perry has created a national image for Jack’s and created dramatic results for the company:

Soaring same-store sales – up to 28% since 1996

Soaring guest counts – up 28% since 1996.

Increased per-ticket averages.

Company growth of 68% since 1996.

Continued financial stability.

Listed as one of the Top 400 Food Chains by “Restaurants and Institutions” Magazine

Next Case History >>