Driving Image and Sales

Driver's Way (previously Driver's Mart of Birmingham)

Since PHP has been successful in representing several automotive dealerships, we were asked to launch what was to be the first "ground-up" Driver's Mart store in the U.S. We were asked to develop a plan which included marketing, public relations and event planning.

The results: Driver's Mart of Birmingham became the most successful and profitable unit in the franchise operation. It was the most successful opening event for Driver's Mart in the United States.

Driver's Mart Name Change 1999

Our agency developed the name change campaign that allowed Driver's Mart to successfully transition to Driver's Way. Since the name change and the re-branding effort their market share and sales have surpassed the projections originally set by management.

The results: Driver's Way continues to set sales records in Birmingham. This success has convinced management to expand to other southeastern markets.

Next Case History >>